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Doubling Down in Vail

by on April 1st, 2010

Solaris: Betteridge's New Home in Vail

Tripling plus, actually… Betteridge Vail will be moving to get much more room, build the world’s first “Watch Bar” and make a “Customer’s Club” in the English sense of the word. Massive displays for Rolex, Patek Philippe, Audemars Piguet, IWC and Cartier will fill much of the new space; of course, Van Cleef will keep a special place in our plans, as will the rest of our jewelry designers.

Our new digs will be in a friend’s new place, the Solaris building, the most creative and best built structure in town, looking right up the main lift slope, ready for business by Thanksgiving.

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