A Classic Reborn: The New Rolex Submariner Date
by Mike Manjos on April 1st, 2010
Since its birth in 1953, the Rolex Submariner has led a double life. It was designed to be the best water resistant watch ever made, and it was destined to be a sturdy workhorse watch for sportsmen everywhere. In 1962, however, on the wrist of James Bond, the watch started a dual incarnation as a fashion icon that to this day imparts a powerful image of male urbanity and refinement.
Fast forwarding through the years and many upgrades to Basel 2010 – we find that the watch has evolved once again. Still 300 meters water resistant, the case is 40mm and is made of 904L non-corrosive steel. The important visible updates are: a ceramic (or in Rolex parlance, “Cerachrom”) rotating bezel and a dial that now uses luminescent Chromalight for the hour makers & hands for maximum legibility in any condition.
Rolex did not ignore the movement – the new Sub has a Perpetual rotor, and a Parachrom hairspring which will both improve precision and help cut down on the wear of the parts.
Once again, Rolex has shown that the newest incarnation of the Submariner is the quintessential sophisticated divers’ watch of the world.