Better by Design: The New Betteridge Collection
by Steven Grotell on September 7th, 2010
Better by design is as much a process as it is an attitude. Every aspect of the design process, from overall concept to the smallest detail, contributes to the unified expression of the whole.
Widely regarded as one of the pioneering masters of modern design, German/American architect Ludwig Mies Van der Rhohe established the foundation for a design vocabulary based on his famous dictum, “less is more.” Every aspect of his design process was focused on achieving this philosophical goal.
It is with much the same deliberation and attention to design perfection that we have approached the development and creation of our new Betteridge Collection products. Every aspect of the product development process results from the desire to achieve design perfection while staying true to our core values.
The goal is to provide an easy, natural and emotional connection between the wearer and the product. Only then is a finished piece worthy of the Betteridge Collection hallmark.