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Posts by Win Betteridge

Betteridge Watch Fair – 2017

by on April 18th, 2017

The Betteridge Watch Fair brings the excitement of SIHH- the iconic Swiss watch exhibition- to the US.

On April 27th, it is our privilege to host many of the leading brands in fine watchmaking, including Cartier, A. Lange & Söhne, Panerai, IWC, Jaeger-LeCoultre, and Baume Mercier. Exhibitors are completely transforming areas of our flagship store to showcase many of their latest and greatest 2017 watch introductions.

This is an exclusive opportunity for watch collectors to interact with leaders in the watchmaking world on a personal level, as well as try on the best of the best from SIHH.

Other highlights include three branded bar areas, featuring Cartier champagne, German beers from A. Lange & Söhne, and a Scotch tasting.

Betteridge Watch Fair
April 27, 6-8pm
239 Greenwich Avenue
Greenwich, Connecticut

If you plan to attend, please email rsvp@betteridge.com.

2017 Sale Preview

by on March 31st, 2017

Join us for our Annual Sale and save up to 50% on the finest jewelry and watches!

Sale Dates:
Greenwich Store Sale: Thursday, April 6 – Saturday, April 8
Online Sale: Monday, April 10 – Monday, April 17
Palm Beach Store Sale: Thursday, April 13 – Saturday, April 15

2016 Sale Calendar

by on April 14th, 2016

Please join us for our Annual Sale and save up to 60% on exceptional jewels, watches and silver.

Sale Dates
Palm Beach: Friday, April 15 – Saturday, April 16
Greenwich: Friday, April 22 – Sunday, April 24
Online-Only: Tuesday, April 26 – Monday, May 2

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Oktoberfest, Hosted by A. Lange & Söhne & Betteridge – October, 20th

by on October 10th, 2015

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Verdura’s Theodora Cuff Bracelet, Now at Betteridge

by on October 28th, 2014

verdura-coco-chanelLegendary jeweler Verdura celebrates its 75 years of style with the introduction of the rare, limited edition “Theodora” cuff. The “Theodora” motif on the cuff marks the beginning of Verdura’s career as a jewelry designer and his earliest collaboration with Coco Chanel. In 1930, Verdura, with Chanel as his muse, shattered the status quo in 20th century jewelry design. The revolution they began broke from the proliferation of platinum and diamond jewelry whose popularity was verging on monotony.

Inspired by the Byzantine mosaic of Empress Theodora at the Italian Basilica of San Vitale in Ravenna, Verdura and Chanel set out to break the rules of popular style. For the first time in the 20th Century, gemstones were pressed into yellow gold in such splendid contradiction to one another: the primary colors of precious rubies, emeralds, sapphires and diamonds were electrified into new life beside the vivid half-hues of semi-precious amethysts, peridots and tourmalines. It was an iconoclast departure. At the time, British Vogue observed the “unusual results and a number of colour harmonies hitherto unknown to jewellery.”

The first foray into this new realm of color was a pair of Byzantine-inspired brooches in loosely cruciform patterns, called the Theodora and Ravenna brooches. These two brooches became harbingers of change, precursors to the full exploration of twentieth century Byzantine style. They were the inspiration for the iconic Maltese Cross cuffs created by the Duke of Verdura for his friend Coco Chanel in the early 1930’s. These brooches were eventually given to Diana Vreeland, a friend and client of Chanel. She further popularized them by wearing them in unusual ways, notably on her turbans and hats. These were a signature of Ms. Vreeland throughout her life.

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Betteridge Presents 2014 Ring Day at Yankee Stadium

by on August 17th, 2014

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On July 20th, Betteridge proudly presented 1999 World Series Champions Fan Ring Day at Yankee Stadium.

The first 18,000 guests 14 and younger received a replica of the 1999 World Series Champions ring. In recognition of one of the truly extraordinary Yankee teams, Betteridge designed the ring to resemble the original as closely as possible.

It was a great day at the Stadium (the Yankees won in the bottom of the ninth!), and everybody left a champion.

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Terry & Diana Betteridge with Yankee Manager Joe Girardi

Terry & Diana Betteridge with Yankee Manager Joe Girardi. Photo Credit: New York Yankees.

The Creation of the WWE’s Million Dollar Belt at Betteridge

by on August 6th, 2014

Press Release: Betteridge Expands Ecommerce to Over 100 Countries With Borderfree

by on June 26th, 2014

New York – June 25, 2014 – Greenwich-based fine jeweler and watch retailer Betteridge today announced that it has partnered with Borderfree, a market leader in international cross-border ecommerce solutions, to expand its online customer experience globally. By partnering with Borderfree, Betteridge now offers international shipping to over 100 countries and territories worldwide in more than 60 global currencies.

“With Borderfree, we have extended Betteridge’s exceptional, personalized service to clientele around the globe,” said Win Betteridge, Director of Business Development, Betteridge. “I am proud that our international customers will now enjoy the same effortless online shopping experience as those purchasing domestically.”

Over the past decade, international sales grew to nearly 10 percent of Betteridge’s total revenue, but several elements of the company’s international business held it back from even greater sales abroad. The risk of international credit card fraud combined with the logistics of coordinating international shipping were too complex for the company to manage effectively at scale. By leveraging Borderfree’s technology and services platform, Betteridge can now present customers around the world with product prices in their preferred currency, guarantee the lowest possible total price including customs and taxes, and ensure seamless international shipping. Additionally, with secure international credit card transactions, Betteridge can offer its customers the flexibility and confidence they desire.

“Betteridge is already seeing significant demand coming from customers around the globe, and we’re excited to help them take their international business to the next level,” said Michael DeSimone, CEO, Borderfree. “Betteridge is a historic American fine jeweler and thus a natural fit for the slate of iconic brands we partner with and bring to international shoppers eager for American goods.”

“Borderfree provides the logistical support we need to expand Betteridge’s seamless online shopping experience beyond U.S. borders. We are excited to join the capabilities of Borderfree’s platform with the excellent customer service and exclusive selection for which Betteridge is known,” said Mr. Betteridge.

Mario Buccellati 1952-2012 Tribute Watch

by on October 13th, 2012


In 2012, Buccellati is commemorating its 60th anniversary in the United States. It’s a great moment for Buccellati and one that we are particularly excited to celebrate together. This year, Betteridge is celebrating its own 60th anniversary- in 1952, we opened up our headquarters in Greenwich.

In honor of Buccellati’s storied history and our longstanding partnership, we are proud to announce the Mario Buccellati 1952-2012 Tribute Watch.

Only 33 pieces will be produced for a few friends in the cities where Buccellati’s history has been written: New York, Beverly Hills, Chicago, Aspen and Greenwich.

For Greenwich, the watch is a limited, numbered edition of three (Buccellati’s US President is wearing number 2, but 1 and 3 are available, if you are looking for a truly special holiday present).

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An Elegant Tribute to a Visionary Watchmaker

by on May 1st, 2012

Last year, A. Lange & Sohne announced the production of an extremely limited series of watches, commemorating the 165th anniversary of Ferdinand Adolph Lange’s founding of his Glashutte manufacture. We just received one of the first to hit US shores: the “Homage to F. A. Lange” Lange 1 Tourbillon.

The tourbillon incorporates remarkable features that you will not find in any other watch. The case is in 18k honey-colored gold- a proprietary alloy that Lange created for this watch series. The honey gold has an unparalleled warmth to it, almost resembling the elegant patina taken on by Lange movements (in German silver) in the years following their production. Moreover, the solid silver dial is stunning with its exposed tourbillon mechanism and hand-guillochéd hour & minute sub-dial.

Finally, the Homage version of the Lange 1 Tourbillon incorporates a movement so innovative it would have made F. A. Lange proud. This is the first tourbillon movement that can actually be stopped, even when the watch is fully wound. This enables for time to be set to the second and to allow better viewing of the exquisitely finished tourbillon escapement.

Limited to 150 pieces worldwide, this watch is a collector’s dream come true.