news & events

Posts in Betteridge News

Betteridge Watch Fair – 2017

by on April 18th, 2017

The Betteridge Watch Fair brings the excitement of SIHH- the iconic Swiss watch exhibition- to the US.

On April 27th, it is our privilege to host many of the leading brands in fine watchmaking, including Cartier, A. Lange & Söhne, Panerai, IWC, Jaeger-LeCoultre, and Baume Mercier. Exhibitors are completely transforming areas of our flagship store to showcase many of their latest and greatest 2017 watch introductions.

This is an exclusive opportunity for watch collectors to interact with leaders in the watchmaking world on a personal level, as well as try on the best of the best from SIHH.

Other highlights include three branded bar areas, featuring Cartier champagne, German beers from A. Lange & Söhne, and a Scotch tasting.

Betteridge Watch Fair
April 27, 6-8pm
239 Greenwich Avenue
Greenwich, Connecticut

If you plan to attend, please email

2017 Sale Preview

by on March 31st, 2017

Join us for our Annual Sale and save up to 50% on the finest jewelry and watches!

Sale Dates:
Greenwich Store Sale: Thursday, April 6 – Saturday, April 8
Online Sale: Monday, April 10 – Monday, April 17
Palm Beach Store Sale: Thursday, April 13 – Saturday, April 15

Oktoberfest, Hosted by A. Lange & Söhne & Betteridge – October, 20th

by on October 10th, 2015


Betteridge Presents 2014 Ring Day at Yankee Stadium

by on August 17th, 2014


On July 20th, Betteridge proudly presented 1999 World Series Champions Fan Ring Day at Yankee Stadium.

The first 18,000 guests 14 and younger received a replica of the 1999 World Series Champions ring. In recognition of one of the truly extraordinary Yankee teams, Betteridge designed the ring to resemble the original as closely as possible.

It was a great day at the Stadium (the Yankees won in the bottom of the ninth!), and everybody left a champion.


Terry & Diana Betteridge with Yankee Manager Joe Girardi

Terry & Diana Betteridge with Yankee Manager Joe Girardi. Photo Credit: New York Yankees.

The Creation of the WWE’s Million Dollar Belt at Betteridge

by on August 6th, 2014

Press Release: Betteridge Expands Ecommerce to Over 100 Countries With Borderfree

by on June 26th, 2014

New York – June 25, 2014 – Greenwich-based fine jeweler and watch retailer Betteridge today announced that it has partnered with Borderfree, a market leader in international cross-border ecommerce solutions, to expand its online customer experience globally. By partnering with Borderfree, Betteridge now offers international shipping to over 100 countries and territories worldwide in more than 60 global currencies.

“With Borderfree, we have extended Betteridge’s exceptional, personalized service to clientele around the globe,” said Win Betteridge, Director of Business Development, Betteridge. “I am proud that our international customers will now enjoy the same effortless online shopping experience as those purchasing domestically.”

Over the past decade, international sales grew to nearly 10 percent of Betteridge’s total revenue, but several elements of the company’s international business held it back from even greater sales abroad. The risk of international credit card fraud combined with the logistics of coordinating international shipping were too complex for the company to manage effectively at scale. By leveraging Borderfree’s technology and services platform, Betteridge can now present customers around the world with product prices in their preferred currency, guarantee the lowest possible total price including customs and taxes, and ensure seamless international shipping. Additionally, with secure international credit card transactions, Betteridge can offer its customers the flexibility and confidence they desire.

“Betteridge is already seeing significant demand coming from customers around the globe, and we’re excited to help them take their international business to the next level,” said Michael DeSimone, CEO, Borderfree. “Betteridge is a historic American fine jeweler and thus a natural fit for the slate of iconic brands we partner with and bring to international shoppers eager for American goods.”

“Borderfree provides the logistical support we need to expand Betteridge’s seamless online shopping experience beyond U.S. borders. We are excited to join the capabilities of Borderfree’s platform with the excellent customer service and exclusive selection for which Betteridge is known,” said Mr. Betteridge.

Lions at the Gate

by on April 10th, 2012

Once or twice a week, I paw through auction catalogs; jewelry first and then all sorts of small regional auctions with paintings, rugs and just old stuff. If I win more than one in fifty bids, then I know I’ve overpaid between the commissions and shipping. Sometimes though, things just happen…

Last month, as the driver brings me back to the store, the last leg of our whirlwind trip to Baselworld, I see a mountain of packing material piled on the sidewalk out front and about four feet of a pair of six foot bronze lions. Vague recollections of an inch by inch picture in a Southern auction catalog came to me…

Today, the lions guard the door, a reminder to read the fine print of auction reports.

Introducing the Betteridge Diamond Collection

by on April 10th, 2012

Last week, we launched a new section on our website devoted to the Betteridge Diamond Collection.

We have photographed each and every diamond, pairing it accurately with its GIA certificate on the site. Better yet, the diamonds are available for viewing in our stores.

Many of these diamonds offer truly exceptional value. Over the years, we have done our best to buy diamonds opportunistically, helping to ensure favorable pricing for our customers.

There is no better way to showcase a spectacular diamond than in an elegant, handcrafted setting. You can see a few of our favorite designs in our engagement ring guide.

We hope that you enjoy the newest addition to, and please let us know if you have any suggestions to improve it.

Betteridge & the Creation of the “Million Dollar Belt”

by on December 3rd, 2010

In 1989, the WWE approached Betteridge with an exciting request: to design and manufacture a championship wrestling belt for Ted Dibiase, the Million Dollar Man. We just found this wonderful clip of the WWE’s footage surrounding the creation of the “Million Dollar Belt.”

The New Betteridge @ Solaris Opens in Vail this Month

by on November 5th, 2010

On November 26, 2010 Betteridge will be opening the doors to its new fine watch and jewelry store, at the landmark residential and retail development Solaris, in Vail, Colorado.

Solaris, a development destined to change the way people live and vacation in Vail, will combine effortless mountain living, metropolitan convenience, unsurpassed quality and service, in a way that enhances Vail’s pristine beauty, according to Peter Knobel, lead developer.

Betteridge Solaris will add new excitement and dimension to the Betteridge offering in Vail – complementing the existing shop, which will continue to operate at Gore Creek Drive. Meaningful new enhancements include the addition of Rolex to the brand repertoire (to date, Rolex has only been available at the Greenwich, CT store), an expanded collection from Van Cleef & Arpels, and an inviting Patek Philippe ‘watch bar’, where customers can explore the many wonders of the Patek brand, at their leisure. Betteridge will also continue to offer many of the finest watch and jewelry brands in the world including Bvlgari, Paul Morelli and Audemars Piguet.