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Happy 1st Birthday,

by on June 28th, 2010

Betteridge Home Page

Just over 365 days ago, we launched the first iteration of It’s amazing how much can change in a year.

Today, you can browse over 2,000 products on our site. Every time we acquire a vintage watch or piece of estate jewelry, you can view it on before it hits the sales floor. Moreover, from Patek Philippe to A. Lange & Sohne and from Seaman Schepps to Verdura, we have partnered with the finest watch and jewelry brands in the world to build an exceptional online catalog of new watches and jewelry.

Betteridge Earrings Browse page

We are not displaying these products just to generate sales. We created first and foremost to enhance our customer service. We believe that there are times when our customers want to receive the same level of care that they do in our stores from the comfort of their living rooms.

We’re building this service to be one that we want to use- full of products that are curated by experts from the finest jewelry and watch collections and managed by sales professionals who care more about making customers happy than padding a quarterly report.

This is just the beginning. is evolving every day, as we add more products and functionality. Please let us know if there is anything that we can do to improve this service for you. Technology Meets Tradition

by on October 1st, 2009

We are old fashioned. We like knowing customers’ names and trading stories with them on Saturday afternoons. We like writing out repair slips by hand and working on sales cases that were built by my granddad before World War II. Technology often makes companies impersonal, and that’s the antithesis of who we are.

Six months ago, fresh from a Bay Area Internet company, Dad tasked me with finding a manner to incorporate leading technologies into our business without losing what makes us special.

To this end, we just launched a new and greatly improved The online jewelry and watch industry is riddled with forgeries, poor customer service and shoddy products. Through our website, we will do our best to extend the Betteridge experience- our talented sales staff, our access to nearly impossible to find products, and most importantly, our personality- to people who may not always find it convenient to visit us.

Today, displays exemplary pieces for each of our different jewelry and watch designers. Eventually we plan to load the nearly 10,000 products that we carry onto our website in an elegant and searchable manner. For instance, in the near future, we are launching new sections that showcase our leading estate jewelry and pre-owned watch collections, so that you will be able to view our newest finds, even if you can’t come into a store.

The goal of the website is not to replace interaction in our stores with e-commerce, but rather to make it easier for customers to figure out what they want and how we can really help them.