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Posts Tagged Submariner

A Classic Reborn: The New Rolex Submariner Date

by on April 1st, 2010

Rolex 2010 Submariner Date

Since its birth in 1953, the Rolex Submariner has led a double life. It was designed to be the best water resistant watch ever made, and it was destined to be a sturdy workhorse watch for sportsmen everywhere. In 1962, however, on the wrist of James Bond, the watch started a dual incarnation as a fashion icon that to this day imparts a powerful image of male urbanity and refinement.

Fast forwarding through the years and many upgrades to Basel 2010 – we find that the watch has evolved once again. Still 300 meters water resistant, the case is 40mm and is made of 904L non-corrosive steel. The important visible updates are: a ceramic (or in Rolex parlance, “Cerachrom”) rotating bezel and a dial that now uses luminescent Chromalight for the hour makers & hands for maximum legibility in any condition.

Rolex did not ignore the movement – the new Sub has a Perpetual rotor, and a Parachrom hairspring which will both improve precision and help cut down on the wear of the parts.

Once again, Rolex has shown that the newest incarnation of the Submariner is the quintessential sophisticated divers’ watch of the world.

Rolex Submariner Date: The King of All Luxury Dive Watches

by on December 1st, 2009

Submariner Date, ref. 116619, 18k white gold

The new Rolex Submariner with the blue dial is my favorite men’s watch. It incorporates a number of features that I appreciated in early subs, such as the now retro-styled cerachrom bezel.

However, it looks a little bigger on the wrist, due to the larger lugs and crown guards, and feels heavier thanks to the solid gold case and bracelet. This is a watch that you can wear with pride in the office, scuba diving with your family or doing work in the yard.

A Rolex Submariner: The Right Tool for My Lifestyle

by on August 1st, 2009

Terry's Watch, Rolex Submariner, ref. 16610LV

My father always used to pride himself on his tools: incredibly sharp chisels, perfectly ground screwdrivers, saws with teeth made just for the material he was cutting. I’m reminded of my Dad’s tools every time someone asks me what watch to buy.

It’s really a question of finding the right tool. For me, this usually means a Rolex. I’m active and klutzy, prone to random soakings and always on a tight schedule, so I need a durable watch that will never let me down.

A couple years ago while clearing a field with my bulldozer, I had a tree branch slam into my forehead, knocking me out cold. About forty five minutes later I awoke and immediately checked my still perfectly working watch to see how long I’d been unconscious; my Rolex has always fared better than I have.

Last spring I visited Rolex’s new billion euro factory and was thrilled to see that management had tasked a department with improving the durability of its watches. An entire department of brilliant watchmakers does nothing but try to destroy or damage their watches to find the failure points, so that they can find ways to tinker with future Rolex models to make them truly indestructible.

At first I was shocked when one of the company’s watchmakers told me that he didn’t care for a museum of historical watches, but then I realized that it is because every watch Rolex builds is better than its predecessors.

If you’re really tough on a watch like me, a Rolex is the right tool.